Fight for Our Future · Case study

Fight for Our Future: two State House rallies, 500+ people each

Role: Coalition creative lead: branding, marketing and advertising
Deliverables: Poster, program, social graphics, web banners, a podium sign and a family of 36 × 24 in signs
Result: 500+ people at each rally
Photos: Alexa Carpenter

The challenge

Fight for Our Future brought Granite Staters to the New Hampshire State House twice: a June 24 rally on the lawn, and a May 6 rally to demand a better budget before it became law. Everything people saw, before each rally and on the day, needed to come from one clear design system.

The idea

Signs bold enough to read from across a lawn, in one consistent family from the headline sign to the wayfinding for every station.

6 pieces

The system

I designed the poster, the rally program, social graphics and web banners, a podium sign and a full family of 36 × 24 in signs.

Poster and program

The rally wordmark

Web and email banners

Banners that carried the rally online, before and after the day.

Fight for Our Future rally banner

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On the day

The work where it was meant to live: in public, and in people’s hands. Photos by Alexa.

4 pieces

Second rally

Budget rally & story collection

Before the state budget became law, Fight for Our Future brought Granite Staters to the New Hampshire State House on May 6 to demand a better budget and to share their own stories at the budget hearing.

I designed the rally’s look and its pieces: the poster, the podium sign, a “Fight for our future with your story” poster, a two-sided story-collection card and the email header that carried the call online.