Hi, I’m Alexa.
I’m a marketer, writer and designer in New Hampshire, and Evergreen Content Collective is my studio.
For the last seven years I’ve run communications for organizations that needed to be taken seriously: a statewide advocacy organization, two groups that help young Granite Staters run for office, a housing development that needed local support, a counseling practice and a vacation rental company.
That meant building their brands, running their social media and email, designing their print and presentations, and editing their video. Evergreen brings the same work to you directly: you work with me from the first call to the final file, plus a small circle of trusted specialists when a project needs one.
Much of that work was built for coalitions. Eight partner organizations elected me to lead their shared creative, so one look and one message could carry across all of them.
- Based in
- New Hampshire
- Experience
- 7 years in marketing and communications
- What I make
- Brands, social, print, video and presentations
- Coalition work
- Elected creative lead for 8 partner organizations
- Off the clock
- 5,000 miles hiked on long trails
- Our Economy, Our FutureCommunications & Narrative Development ManagerBrand, campaigns, social media, email (+60% audience in six months), presentations and events
- 603 Forward + The Forward FoundationSocial media, email & PRSocial, email and PR, events, fundraising campaigns and the 56-page Run For It guide
- Epping Workforce HousingOutreach programSocial media, email, ads, public presentations and door-to-door advocacy
- Lighthouse Counseling ENTClientBrand identity, print collateral and promotional video
- Sunapee StaysClientSocial media content and copywriting
- Trail & ErrorSole designer & co-authorA 198-page guide to the Pacific Crest Trail, designed entirely by me, co-written with Noelle Jean Seward and self-published
Built for
the long haul.
The name comes from the trail. Thousands of miles on foot taught me that what lasts is built steadily, with a clear plan and honest effort. I build marketing the same way.
Strategy first
Every project starts with your goals and audience, so each design has a clear job to do.
One connected system
Your brand, social, website, email and print look and sound like one organization.
Clear and fair
Fixed quotes, plain language and no surprise invoices.
Built to last
Templates, guidelines and training, so your team can keep it running between projects.
I practice
what I post.
When I’m not building feeds for clients, I’m usually on a trail. I shoot and share my hikes on @lexatreks, my personal account, and every photo here is mine.
Kind words.
“I can’t say enough about how helpful Alexa has been to me and my business. She’s efficient, thorough, and easy to work with: collaborative and professional every step of the way. I’d recommend Alexa to anyone who needs a reliable, skilled partner to help their business thrive!”
“Alexa is a team member you can count on, a problem solver, and her charisma and grit is contagious and admirable! Any company or organization would be lucky to have her.”
“In the world of strategic communication, Alexa stands out for her ability to craft messages that not only inform but also inspire action. She is truly a critical asset to any team.”
“Alexa has a strong eye for design and a clear sense of what a piece needs to communicate. She turns complex information into graphics that feel engaging, accessible, and consistent with our brand.”
“In my 35 years of real estate practice, my projects never have had such a comprehensive, well planned and executed communications outreach program.”
“One of Alexa’s greatest strengths as a writer is making complicated subjects feel approachable. Her copy is clear, conversational, and purposeful, with a strong understanding of the audience she’s trying to reach.”
“Alexa brings care and follow-through to every project. She’s dependable, thoughtful, and willing to work through revisions to get things right. You can trust her to take ownership and keep the work moving.”
Have something people need to understand? Let’s make it clear.
Every project starts with a free 20-minute call about your goals, audience and timing.
Start a project ↗