A workforce housing development in Epping, New Hampshire needed local support before it could move forward, in the middle of a heated local debate.
Meet a heated debate with patience and sources. Ads that started conversations instead of arguments, from the coffee line to the feed.
From there: a weekly myth-versus-fact series, explainers on zoning and the state’s workforce housing law, posts that turned supporters out to public meetings, print for the doors and an op-ed in the Union Leader.
Facts, reframes and reasons to care, built to stop the scroll and start a conversation.
9 posts ·
The two-sided handout used for door-to-door outreach and public meetings.
By Alexa Carpenter
So how do Granite Staters really feel about the housing shortage?
“Our resistance toward diverse forms of housing is not informed by fact, but fear.”
Alexa Carpenter was communications manager for Epping Workforce Housing.
A carousel that made RSA 674:58-61 readable: what the law is, what it requires of towns and what “reasonable and realistic” means.
In my 35 years of real estate practice, my projects never have had such a comprehensive, well planned and executed communications outreach program.
“Alexa is a team member you can count on, a problem solver, and her charisma and grit is contagious and admirable! Any company or organization would be lucky to have her.”
“In the world of strategic communication, Alexa stands out for her ability to craft messages that not only inform but also inspire action. She is truly a critical asset to any team.”
I build the message, the look and the materials that move people from caring to acting. Every project starts with a free 20-minute call.
Start a project ↗